Ad Operations: We’ll need help with both forms of Ad-ops.
1) Managing our PSA (public service announcement) inventory: We’ll have an opportunity to put IAB size banner ads on other publisher’s sites in unsold ad inventory. Those banner ads will lead folks who click to a Giving Forward site (probably Hollywood Herald to start)
2) Monetizing the pageviews and video-views we get when readers arrive via any source (including having clicked on a PSA ad). We’ll test different mixes of ad exchanges and monetization providers.