Publishing (our launch platform):
Nonprofit publishing where content is “donated” via invitation-only submissions and co-creation to run on on Giving Forward properties (websites). Half of net advertising revenue is distributed to the nonprofits selected by the contributors and readers/consumers of the content. Both the reader and content creator are critical to generating the ad revenue which is why we record a “vote” in where the ad revenue share is distributed. The remaining 50% of ad revenue is retained by Giving Forward to cover operating costs, develop new cause marketing and philanthropic initiatives and fulfill our mission.
Operating online media/advertising PSA (Public Service Announcement) advertising platforms (nonprofit ad exchange):
Facilitating low cost or no-cost access by nonprofits (including ourselves) to unsold online media including providing assistance with:
creative development (ads and landing pages)
Value creation through the recycling of brand-unsafe ad placements rejected by advertisers.
Conversion of unsold media to revenue for nonprofits via cause marketing, sponsorship, advertising and donations
Educating marketers and corporate decision-makers through publishing, events and networking on best practices in:
- Cause Marketing
- Corporate Social Responsibility