Giving Forward, a US nonprofit (501c3 org) founded and initially funded by Kevin Lee, President. We expect the organization to become self-sufficient post-launch within 6-months.

We need one or more consultants as General Managers on a part time – interim basis until such time as a full time GM can be hired (perhaps the same person(s)).

History and Overview:

Generating millions for nonprofits via cause marketing is tons of fun. Giving Forward is both a platform and a network of publishing brands. Influencers and celebs post (written and video) tagged with their favorite nonprofit.

We monetize donated content with advertising. Both the content creator and reader/viewer get a vote about where 50% of ad revenue goes. (25% each for creator and reader). Giving Forward keeps the other 50% (we may do BD revshare deals with organizations that can deliver high impact creators or deliver audiences at scale). We will also launch virtual fundraising events in tandem with the Cause Marketing Powered Content platform.

Kevin Lee’s (Founder) last cause marketing venture We-Care generated $8.3 million for nonprofits and became the “inspiration” for Amazon SMILE which has generated an additional $220 million in the interim. This time it’s publishing (but not journalism) rather than eCommerce.

https://www.givingforward.org/org/about/about-giving-forward/history-of-giving-forward/

What Giving Forward Needs – volunteers can be recruited to fill gaps, along with continued support by Kevin Lee (founder):

The General Manager or a team of two co-managers will engage with most aspects of the business. In the best case scenario, he GM(s) collaborate with a small team of senior level volunteers donating 3-8 hours a week. The GM(s) will be further supported by junior volunteers who have recently graduated or are doing internships.

The following “departments” are not in any priority order.

a) Business Development: Some of the deals we do with third-parties will be unique, and leverage what both sides bring to a relationship. Some business development deals may be as a result of proactive outreach of BizDev volunteers or a proactive effort to get deals done. Others will be the result of fielding requests from nonprofits, brands, agencies or publishers with ideas or possible collaborations. The biz-dev focus will be based on the success of existing deals as well as evaluation of the impact that new deal structures can deliver.

b) Marketing + managing the social media team: Each of our launch brands will have its own social media presence as well as the social media presence of Giving Forward. We also need to make sure our pitch desks are clear and effective, our websites up-to-date with our initiatives and that we get PR coverage as we make strides and do deals. We expect to be able to find volunteers within the marketing and publishing community to assist. But those volunteers need to be managed. A senior level volunteer or two volunteers working in tandem can fulfill the role of marketing director.

c) Editorial / Managing Editor: managing content outreach teams: Volunteers will engage in outreach to VIPs for GoodBuzz.org. We are targeting celebrities and influencers to encourage them to join the Giving Forward movement by contributing or co-creating content for GoodBuzz.org and then assuring that the celebs and influencers are sharing the content links on their social media channels once we post. The content creator or co-creators (working with our team) are instrumental because without great content the readers/viewers won’t share the content. We launch in parallel with two brands, HeraldTimes.org (curated UGC) and GoodBuzz.org, the VIP/Celebrity content site. Priority will depend on early traction.

d) Audience Development: Publisher Liaison – Managing the Ad-Ecosystem: We anticipate being able to get donated (PSA / Public Service Announcement) banner inventory from publishers, exchanges and ad-tech players because we will take any unsold spot on any website and within any app. The volunteer team members doing outreach may be currently employed, under-employed and unemployed within the advertising ecosystem. The focus will be on:

• Unsold publisher inventory (Ad Manager priority 14 or above)
• Brand-unsafe pass-backs (from exchanges, DSPs and validation vendors such as Moat, DV and IAS)
• Custom ad slots created specifically for GF banners or native feed units (thank you)
• Penny PMPs (forgiven or paid to the publisher based on whether clicks were valid)
• Buy-side brand testing. We want to be the “control group” ads for when an advertiser wants to test ad efficiency and needs an exposed and a control group for marketing research

e) HR / Volunteer recruiting and management: HR / assist in recruiting of senior level volunteers. As a 501c3 in an interesting category, we get a significant number of applicants, some more qualified than others. As we are able to define areas where we need additional volunteer help, the GM will work with one or more HR volunteers and GF management to recruit the senior level volunteers that act individually or in tandem as the department-heads. Giving Forward’s business model is fun, so, we get a lot of applicants. However, we have learned that it takes the right mix of attitude, skills, experience and intelligence to be a productive volunteer. The General Manager helps find the winners from the volunteer pool.

f) Director of Development / Nonprofit Liaison: Donations to Giving Forward will not be a primary focus of the organization because we believe that our operations will provide sufficient cash flow. However, we won’t turn down cash from a venture philanthropist. More importantly our platforms can act as Matching Grants for other nonprofits who are getting larger donations from their big supporters, so having a good relationship with the other nonprofits is key to our mutual success. The nonprofit liaison element of the job will require networking, education and partnership discussions.

g) Chief Revenue Officer / CRO advertising (phase 2, probably 6-12 months post launch): While Giving Forward will initially monetize exclusively with programmatic display and video, there will be opportunities to yield optimize and engage in branded content deals.

h) CTO/Webmaster: The CTO/Webmaster co-owns the product management role with the founder and President. He or she also manages the volunteer coders.

i) Events Manager: Along with the Cause Marketing Powered Publishing model, we plan to also run benefit events (virtual via Zoom for the 2021 year) and charge admission 50-70% of which goes to the nonprofit selected by the ticket purchaser.

Best Case Scenario: One or more candidates initially compensated via an existing LLC or paid via a 1099 (because we wouldn’t set requirements as to location or times that the responsibilities are handled, allowing for a 1099.)

Send email with LinkedIn profile to kevin atthedomain givingforward dot org